AVISS KEJIA ZHAO

VirgoCX Projects

ABOUT VIRGO & VIRGOCX

VirgoCX (under Virgo Group) is the trusted trading platform that provides easy and affordable access for all levels of traders to buy and sell cryptos and other digital assets. The platform is dedicated to streamlining the trading experience and empowering clients with advanced technology, superior liquidity, and best-in-class security. Currently, Virgo Group is expanding to become the trusted full-service solution for all things cryptocurrency all over the world including Australia, UK, US, etc.

MY ROLE AS A UI/UX DESIGNER

As a UI/UX Designer at VirgoCX in Ontario, I collaborated with the Design Lead and Product team to improve the company’s website, trading platform features, and mobile app interfaces, ensuring a seamless and consistent user experience across platforms. I contributed to new product launches and iterative design projects—developing concepts, wireframes, and prototypes through to high-fidelity user interfaces. I also maintained and optimized existing products, driving continuous improvements in usability, accessibility, and design quality.

Beyond core product design, I partnered with the Marketing and Wealth teams to deliver visual communication assets that strengthened brand presence and supported business growth. This included creating event materials, digital publications, social media campaigns, and promotional assets, ensuring alignment with the company’s evolving branding and international expansion.

CONFIDENTIALITY

Due to company privacy and confidentiality policies, I am unable to share full details of the work process or product-related projects. However, I can showcase selected completed projects with visuals that highlight my understanding of design systems and demonstrate my skills as a designer, while still respecting company guidelines and maintaining confidentiality.

On this page, I will briefly introduce some of the projects I worked on at VirgoCX.

When I started at VirgoCX, one of my key projects was revamping the main website to align with the company’s new branding, including updated styles, logos, and brand colors. The revamp went beyond simply updating colors and layouts—I collaborated closely with the design lead, product manager, and head of product to gradually redesign the site, starting with the homepage and then moving to subpages.

A major focus was creating a user-friendly interface, which involved extensive research on competitors, analyzing the logic behind their user flows, and iterating designs to optimize clarity and usability. We standardized UI components such as buttons, headers, and forms to establish a cohesive design system, ensuring consistency and scalability across the platform. Accessibility considerations, including color contrast and responsive design, were integrated to make the site usable for all users.

The redesign process was highly collaborative, with frequent feedback loops between design, product, and development teams. As a result, the revamped website provides a more intuitive, visually consistent, and seamless experience for users, while supporting ongoing updates and future product expansion.

Before the Redesign: an overview of the original website interface

After the Redesign: an overview of the current interface

Beyond my core product design work, I partnered closely with the Marketing and Wealth teams to create a wide range of visual communication assets that reinforced the brand and supported business growth.

This included designing event materials, digital publications, social media campaigns, and promotional assets, all carefully aligned with the company’s evolving branding and international expansion efforts.

For example, I designed ticket booth walls for major cryptocurrency events in North America and Australia, along with roller banners, digital banners, flyers, and posters. Each piece was crafted to communicate the brand message clearly, engage audiences, and leave a memorable impression. Through close collaboration with stakeholders and iterative feedback, I delivered assets that strengthened user engagement and elevated the overall brand experience.

OUTCOMES

I am truly grateful for the opportunity to be part of the VirgoCX design team, where I gained extensive hands-on experience in both UI/UX and graphic/visual design. My responsibilities included designing and maintaining both the app and web products, as well as contributing to marketing and material design. This role greatly enriched my practice as a designer.

Working at VirgoCX has not only allowed me to enhance my hard skills as a designer but has also exposed me to a fast-paced work environment. It has provided numerous opportunities for cross-team collaboration, enabling me to work alongside colleagues from different departments and gain valuable insights from their expertise.